SEO - Search Engine Optimization
SEO or Search Engine Optimization or Search Engine Marketing is the process of getting your website ranked high in the search engines for your chosen keywords or phrases so that your customers can find you wherever they are in Kenya.
What it really means to RANK on the 1st page of GOOGLE, BING & YAHOO
- More Traffic
- More Leads
- More Conversions
- More Sales
- More Profits
Therefore it is important that you target the right keywords in your market or niche so that you are guaranteed of maximum traffic from major search engines like Google, Bing and Yahoo.
How we will get you RANKED at the TOP
- Keyword Research – Identifying the keywords and phrases your customers use to find the products or services that you are selling. We then help you pick the best keywords based on the search volume, competition and relevance to your website. Targeting the right keywords is essential for your SEO success.
- Competition Analysis – Depending on the chosen keywords we will analyze the top 10 competitors to find out their strengths and weaknesses and develop an excellent Search Engine Optimization strategy for you so that you rank at the top and stay there.
- Keyword-rich Content Creation – Incorporating your keywords into your website copy for successful search engine rankings. Good web copy will not only help you increase your website’s ranking but also help in converting your visitors into buying customers.
- Website Optimization – Structuring your web pages to be search engine friendly. Optimizing the titles and Meta tags with your keywords and also creating search engine friendly URLs for all your website pages.
- Website Submission to Search Engines – XML site map creation for your website and submission to Google, Yahoo and Bing for indexing.
- Link Building – Building relevant high-quality links to your website over a period of time to further improve your search engine rankings.
- Website Analytics & Reporting – Regular analysis of your website’s SEO performance and creation of detailed reports. We then offer you consultation and recommendations on how to use the data to improve your conversions.