A few years back many people preferred having all their products and services provided by the "BIG Companies". But with more and more consumers going online everyday, this has changed. Today, most customers are more inclined to do businesses with small businesses simply because of the personal attention they get from them.

So what can you do as a business owner? Well I'm glad you asked...Since most of your consumers will come into contact with your business for the first time via your website, you need to give your website a personal touch.

Here are three ways you can make your website personal with the help of your web designers.

1. Place Pictures of You and Your Team on the Website

People do love to see faces and there is surely nothing that shows you are personal like having faces on your website. Furthermore, people will surely feel more comfortable doing business with you simply because they see who you are. Remember "People Do Business With People".

Therefore it is a great idea to have pictures of you and your staff on the website. You can have them either on the About Us Page if you have one of even on your blog. As long as they are easy to find you don't necessarily have to put them on your home page.

2. Use Conversational Language on Your Website

Many Business owners make the mistake of using technical and marketing jargon on their web design. This makes it even more difficult for the consumers to relate to anything written on their website.

Rather than making the same mistake, just write like you would speak to your customer face to face in a friendly and helpful way. Make use of terminology they can relate to as laymen and lead them though every step on your website.

Remember just because you know the meaning of a word in your market that doesn't mean everyone else understands it.

3. Put Your Phone Number on Your Website

Another thing that makes you seem more personal is having your phone number on your website. You will be surprised at how many people prefer calling rather than filling forms or writing an email.

Therefore place your phone number strategically on your website preferably on the top right of every page. Even if you can not answer the phone 24 hrs a day, they will definitely leave you a message so you can get back to them as soon as possible.

As you have seen making your website personal is very important to gain a competitive edge over your competition. Consumers will be more comfortable to do business with you because they trust you and also feel you aren't a stranger.

There are many more ways to make your business personal online through your website and various social networking sites so don't limit yourself to the 3 mentioned on this article.

So talk to your website designer today on how you can make your website more personal!