Why Successful Internet Marketers Have Simple Looking Websites
When it comes to doing business online, some entrepreneurs & web designers tend to overdo it. They believe having some great looking websites loaded with heavy graphics and flash scripts is the only major way of converting every visitor to their website into buyers.
But this is not the way to go, most of the real money making websites out there are simple looking, user friendly sites. It's very important that you “Keep It Simple Stupid” (KISS) whenever you want to create a website.
You need to always implement the KISS method to create your website by employing the technical and marketing strategies it involves. Your websites can become KISS certified if you begin to utilize the KISS strategies for business.
Anyone can apply the KISS strategies to their business. You don't need to be very educated to do this and you can apply it to any type of Internet business model you decide to follow and implement.
There are three types of websites that you should consider whenever you intend to build a website that is KISS certified. They include squeeze page sites, sales copy or sales letter sites and product or business branding sites.
Site #1: Squeeze Page Sites: Squeeze pages are used to capture the personal info or data of customers or clients. You can use these sorts of web pages to capture such basic info like surname, first names, telephone or mobile phone number and primary email address of your clients. This data actually helps you to start a relationship, develop or improve an already existing relationship with each of your clients.
Site #2 - Sales Letters / Copy Site: The major task a sales letter site would fulfill for you is to get your customers to patronize you by buying your products or services. Every business needs a sales letter or a sales copy. Your sales copy is then uploaded to your sales letter site and should be constantly promoted to your clients. Never create or promote an option that allows people to leave your websites without paying a dime.
Sales #3 - Create Branded Websites: The purpose of creating branding sites is to develop and brand your company to be known for either product sites or services. The full details of all those involved should be kept to the barest minimum.
Working together with your website designers to implement the above 3 sites, will greatly improve the leads and sales you will be generating from your websites.