In the last few years web designers have noticed swift changes in the online marketing industry, and the speed at which things are changing doesn't seem to be decreasing anytime soon.

During this time we've assisted several businesses to take their Internet Marketing a stage further.

From a distance, we have also seen several companies fail because they go about their Online Marketing the wrong way.

Listed here are the three main reasons why most businesses don't succeed online

1. Failing To Invest in Their Website

Certainly, the most misinterpreted part of online marketing is the importance of good web design. Many company managers don't have a problem paying Ksh.50,000 or Ksh.70,000 monthly on offline advertising, but are reluctant when asked to pay the same amount once for their website design.

This is simply a big mistake. Spending money for your website's efficiency may double the speed at which it turns visitors into sales. This leads to an increase in income from the same money you were to use in other advertising media.

2. Failing To Invest in An Extensive Approach

Investing in a couple of Internet Marketing techniques is very good, nevertheless, the actual power in online marketing arises from investing in each and every section of the system on the Internet.

Exactly what does this really mean? Simply put, you shouldn't consider only one section of the system. The most important thing to know about Internet marketing is the fact that everything is interrelated; the more marketing you do, the greater the benefits you get and you will advance rapidly.

Therefore, put money into your web development, plan your Search Engine Optimization strategy, start a dedicated paid-for advertising strategy and carry on with the dialogue with your existing followers in your e-mail marketing plan...to mention just a few.

3. Failing to Understand The Strength of 'Now'

The businesses and website designers that truly succeed online are the ones that realize the strength of 'Now'. The speed at which the web is moving is so rapid that sitting on the idea of spending money on Internet Marketing can largely affect how successful the business will be.

Bear in mind that, each and every time one of your competitors visits the Internet (and they are doing it everyday), your chance to succeed therefore becomes tougher, and the price of being successful online becomes higher.

As SEO becomes more competitive, the price for attaining a first page ranking becomes more costly, probably too costly. Similarly, as more companies spend money on Online Marketing they push the prices higher which makes it harder to earn profits.

Think about where your business will be in one year.